Reg Hough became a leading architectural concrete consultant, tracking the transformation of structural concrete into a rigorously controlled, high-quality material for refined architectural expression. With an inside view of conditions during the past half-century, “Soft Mud Hard Beauty” takes us back to the raw beginnings of architectural concrete, before the introduction of admixtures, patented forming systems, or placement with concrete pumps. Using only basic information for producing structural concrete, Reg developed many of the guidelines and methodologies that are today’s standards for smooth and textured ﬁnishes for concrete. “Soft Mud Hard Beauty” features dozens of key buildings by important architects around the world but the real focus is the essential link between design and execution. Complete this form to request a copy of Reg Hough's memoir, 'Soft Mud, Hard Beauty: a Personal Story of Architectural Concrete'.